360° Shaped
The fabric effortlessly adapts to your body's contours, providing exceptional comfort and freedom of movement.
UK sizing · noted on your order so we can check your fit ·
The one you never want to take off
Meet the AlignLift — the bra you put on and immediately stand a little taller in. A seamless deep-V push-up in front, a wide criss-cross band in the back. Nothing pinching, nothing riding up, nothing to unhook the second you get home.
★★★★★ Loved by 5,000+ women · Sizes S–4XL · 3 colours
The wide criss-cross back spreads the weight — no thin straps cutting into your shoulders.
Seamless moulded cups shape a natural deep-V lift — all the shape of an underwire with none of the pressure. No seams, no edges, no outline: it disappears even under a thin white tee.
Engineered support
Instead of two thin straps, a wide criss-cross band carries the weight across your whole back — so your shoulders stay free and everything stays exactly where you put it.
Full-coverage cups hold a secure, natural lift while the wide side and back panels smooth your silhouette — no bulges, no back lines, no riding up. It stays in place from your first coffee to the moment you take it off. If you ever do.
Ultra-smooth, breathable polyamide adapts to your shape instead of fighting it — lifted in front, smooth across the back, open through the shoulders. Cool and dry, all day.
The material moves with you and springs back into shape, giving natural lift and comfortable support with zero wires and zero stiffness. You'll forget you're wearing it.
✓ Full lift with no underwire, ever
✓ Wide criss-cross back — nothing digs into your shoulders
✓ Seamless: invisible under white and fitted tops
✓ Smooths back and sides — no bulges, no lines
✓ Stays put all day — no riding up, no readjusting
✓ Inclusive fit: S–4XL in Nude, Black and Leopard
Not sure about your size? Use the Find your size tool above — your bust size is noted on your order so we can double-check your fit before it ships.
The fabric effortlessly adapts to your body's contours, providing exceptional comfort and freedom of movement.
Designed to feel gentle against sensitive skin, delivering lasting comfort without irritation.
Moisture-wicking fabric helps keep your skin dry, fresh and comfortable throughout the day.
Performance-focused materials help prevent overheating and keep you comfortable for longer.
Why women switch
| AlignLift | Underwire bras | Basic wireless | |
|---|---|---|---|
| Real lift & shape | ✓ | ✓ | ✗ |
| No wires, nothing digging in | ✓ | ✗ | ✓ |
| Wide criss-cross back | ✓ | ✗ | ✗ |
| Smooths back & sides | ✓ | ✗ | ✗ |
| Invisible under thin tops | ✓ | ✗ | — |
| Stays put all day | ✓ | — | ✗ |
Good to know
Strong, everyday support. Moulded full-coverage cups hold the lift while the wide under-bust band and criss-cross back keep everything anchored — designed to be worn comfortably from morning to night, with no wires anywhere.
AlignLift runs true to size from S to 4XL. If you're unsure, use the Find your size tool above — enter your underbust and bust measurements and it selects the right size for you. Your bust size is also noted on your order, so we can double-check the fit before it ships.
No — the cups are seamless and moulded, and the smooth criss-cross back has no clasps or hardware to print through fabric. It's designed to disappear under thin tees and fitted tops.
An ultra-smooth, breathable polyamide blend that adapts to your shape and springs back — soft against sensitive skin, moisture-wicking, and light enough to forget you're wearing it.
Nude, Black and Leopard — every colour in every size from S to 4XL. Nude and Black are the go-tos for invisibility under clothes; Leopard is the one you'll want to show off.